Planning a Social Media Program: Gia Lyons gives advice

Gia Lyons took some time out of her busy day just to give me some advice and help me navigate the stormy waters of the social media landscape. She said:

"2007 was the year of Web 2.0 -- and now everyone has figured out what that is. This year is about how to use Web 2.0 tools to make or save money."

Obviously there is lots of buzz around social media and Web 2.0. The hard part is putting together a business plan and finding case studies with ROI. Gia gave me some names of folks who are in similar roles as mine at other large corporations. It sounds like they are doing some cool stuff, I'll report back on any great pearls of wisdom that they cast my way : )

She also showed me this great blog post about those who are less-than-enthusiastic around Social Media tools. My first reaction was "oh, nobody at my company is like that." But then I realized, they might be thinking some of these things and just not saying them!

“Norman Naysayer,” the Enterise Octopus arch nemesis