Since June I've been bugging social media experts like Amy Paquette of Cisco, Gia Lyons of Jive Software, Steve Mann of SAP, Tac Anderson of HP, and Jeff Moriarty and Kelly Feller of Intel. I've been looking for the "Holy Grail of Social Media" - namely, case studies and ROI. So I'm pleased to tell you that VeriSign is now featured in a new case study from the brilliant Social Media Monitoring company, Radian6. Now I finally have something to give back to all of these folks who have been so generous with their time.
What Radian6 does is amazing. With all those "Google Alerts" and other info available, it can get tough to figure out what's worth paying attention to. Radian6 is a blogosphere monitoring tool that helps cut through the noise and understand:
-- Who is talking about your brand?
-- What's the level of engagement around any particular post?
-- What's the overall influence of the blogger?
The tool takes a little training, since it is a bit complex. You create your own customized "River of News" which is an apt analogy, because without this tool you're drowning in data. Radian6 (and Mike Manuel and Ryan Lack of Voce) have helped VeriSign stay on top of current trends, and much more...read the case study!
VeriSign and Voce Communications: A Radian6 Case Study