Friday, October 31, 2008

Help create believers in Social Media!

Help me show how effective social media can be as a recruiting tool! I've already spammed my networks on LinkedIn, but now I'm casting a wider net by posting this on my blog. I'd love to raise some eyebrows and impress my colleagues here at VeriSign with the effectiveness of online social networks.

Help me find qualified candidates for these jobs which are in Dulles, VA; Mountain View, CA and New York, NY. I figure that at this point all of us know *someone* who is looking for a job. And, as the self-crowned "social media queen" of VeriSign it behooves me to create a real-world case study for Twitter and Blogging. (full disclosure: I'll get a referral bonus if someone gets hired - but that's not what is motivating me here, ok? REALLY!)

Jobs in Mountain View, CA and New York City

Jobs in Dulles, VA

Thursday, October 30, 2008

A Social Media Case Study from Radian6

Since June I've been bugging social media experts like Amy Paquette of Cisco, Gia Lyons of Jive Software, Steve Mann of SAP, Tac Anderson of HP, and Jeff Moriarty and Kelly Feller of Intel. I've been looking for the "Holy Grail of Social Media" - namely, case studies and ROI. So I'm pleased to tell you that VeriSign is now featured in a new case study from the brilliant Social Media Monitoring company, Radian6. Now I finally have something to give back to all of these folks who have been so generous with their time.

What Radian6 does is amazing. With all those "Google Alerts" and other info available, it can get tough to figure out what's worth paying attention to. Radian6 is a blogosphere monitoring tool that helps cut through the noise and understand:

-- Who is talking about your brand?
-- What's the level of engagement around any particular post?
-- What's the overall influence of the blogger?

The tool takes a little training, since it is a bit complex. You create your own customized "River of News" which is an apt analogy, because without this tool you're drowning in data. Radian6 (and Mike Manuel and Ryan Lack of Voce) have helped VeriSign stay on top of current trends, and much the case study!

VeriSign and Voce Communications: A Radian6 Case Study

Wednesday, October 29, 2008

Dear Pepsi: Stop Anointing and Start Listening

I don't really give a rat's a** what your logo looks like, as long as you don't change the taste of Diet Pepsi (by the way, I preferred the way it tasted last year, when the cans were light blue. It tastes funny now.) However, I would appreciate it if I could get Diet Pepsi at every fast food joint, restaurant and Movie Theater. My preferred soda is notably absent at AMC Theaters and Chik Fil-A.

It's clear that you are not asking your customers what they want. If you had asked for MY feedback, instead of rebranding, I would have suggested you focus on improving your distribution.

Stop anointing people as "top 25" influencers. The other hundreds of top influencers are probably peeved that they weren't chosen in your top 25. Remember that they all got to be "influencers" because, much like entertainers, they seek the approval and attention of the outside world (no offense to anyone, I'm in that category too.) This reminds me of Intel's stunt with their "insiders" campaign. I'm sure those chosen ones are enjoying their new Macbook Airs. At least Intel used the pretense of asking social media experts for guidance. But YOUR lucky top 25 are getting packages full of old cans and bottles. Where's the fun in that? I'd rather be an "Intel Insider" than a Pepsi "top 25-er"

Here is my "Pepsi Challenge." If just ONE Pepsi employee responds to this post, I'll be thrilled and will tell MY huge following of 200+ Twitterati that Pepsi "gets it." If not, well then Pepsi will just join my list here on my blog of the companies that DON'T. But yeah, I'll still drink Diet Pepsi anyway.

Monday, October 27, 2008

What Roswell Taught Me about Social media

As we walked through the Best Western in Roswell, I noticed that people sat in their rooms with their doors wide open. I thought, "Are they waiting for a pizza delivery? Why else would they just leave their doors open?" My husband, said "They are waiting for their friends to stop by." I have never seen people do that. It turned out that the reason for the crowds was the Eastern New Mexico State Fair. I begged my husband to take me to the fair. He did not understand the fascination, but he indulged me.

I saw pretty much everything you'd expect to see at a state fair, but since I'd never been to one, the whole experience was pretty exciting for me.I saw a bunch of shorn sheep who were mournfully saying "baaaa." I got to pet a cow, who tried to eat my belt. I was thinking I could put this image on some Moo cards...

I saw a New Mexican delicacy called "Frito Pie."

Every time I visit this small town , I am struck by the friendliness and openness of the people. You sense it everywhere you go, just listening to conversations. People spend more time actually talking to each other. My father-in-law was an extraordinary man, and it seemed like half the town came to his funeral. Most of us don't experience this type of strong family and community. Especially those of us who grew up in urban and suburban settings or come from fragmented families.

Human beings are social animals. We run in packs, like dogs (which is probably why we like them so much.) It's that craving for human contact that compels me to get sucked into Facebook for hours, just to find out what acquaintances ate for dinner last night, or to dwell on random twitter posts and blogs. But I don't consider social media a substitute for a "real" social life, probably because most of my friends are not "users." They are starting to catch on, though, and when they do, the applications will become even more relevant to my life.

Tuesday, October 21, 2008

Steal This Social Media Plan!

I recently put together a Social Media Program plan for 2009. My hope was to expand our existing blog program into a larger entity that would coordinate and oversee the social media efforts of our disparate business units. There is a need for proper processes and policies, and especially for education around the "dos and dont's" of social media. I caught wind of some rogue marketers who plan to spam the blogosphere with their messages. I quickly pinged Amy Paquette of Cisco, who has been a great source of knowledge and advice. She advised that training and education should be a primary focus of any social media program. Well, here is my proposed plan. I'm not sure how well it has served my purposes, so I encourage everyone else to see if there is any value in it for them. Then at least I won't feel like I have wasted my time.