Tuesday, May 27, 2008

The first meeting of the new Social Media Roundtable

Last month I attended the New Communications Forum which was really eye opening. But probably the best part about it was the chance to meet other people who are in the same boat as I am. Being the "Social Media Expert" is fun, but it's even better when you're in a conversation with others who are doing similar things.

So I took the opportunity to gather together a few friends from the conference. Not everyone could attend, so I wrote this quick summary of what we discussed.
On our first "round table" call, Kate (from a consumer tech company) had some good suggestions for how to get more buy-in or enthusiasm around your blog:
  1. create an editorial calendar to give some visibility around the blog topics. Let people know what you're planning to post, for example, whether it is a video or text, and share the calendar on a wiki or Google documents.
  2. We discussed the fact that other internal people are creating videos and posting to YouTube. She is in Corporate Marketing, and has asked people to work with her directly. I am taking a more "hands off" approach, and I created a channel for other people's YouTube videos. I am trying to get the word out to centralize our videos.
  3. Kate told us about a presentation given by Marilyn Waters about how Disney Parks & Resorts is leveraging online communities and user-generated content. They put out a request for 10 moms who would be interested in participating in a "Walt Disney World Moms blog" answering questions about trips to Disney parks (“best attractions for a 6-year old,” “best place to change a diaper,” etc.). They got 10,000 applicants, so they created an “affinity group” for the other 9,990 applicants! We should all be so lucky as to have such an enthusiastic following of our brands!
The success of the Disney site just underscores the fact that we are all at different stages of buy-in and implementation of our social media programs. For example, Janie (From a large non-profit agency) told us that her board of directors approved the social media budget, but she is still in the planning stages of launching her blogs. I think that Janie has a great opportunity to leverage consumer generated content...and Janie has also gotten quite active on Twitter. I suggested she try using survey monkey to gather info, since from my experience Twitter is not usually a two-way street for information. (You ask a question and don't usually get answers.)

Another topic we discussed was how to help change peoples' behavior -- Marketers always have a message to send, and a story to tell. We want them to first listen to what is being said in the blogosphere. In his opening Key Note at the New Comms Forum, Joe Jaffe said “The storytellers are the bullies.” Richard@Dell also gave a great keynote on the benefits of using social media and listening to customers. But I think we all agreed that changing attitudes and behaviors is the toughest (and most frustrating) part of this "fun" job.

A new item of my list of things to try...

Yet another example of how Twitter is helpful : )
Scoble tweeted about his visit to Dogster. So of course I had to see it. On this site qik.com you can post video from your phone.

And then I noticed a familiar face on Scoble's qik.com page. My friend Stacy who I met at the New Comms Forum! She gave Scoble a tour of the NYT board room. Small world!!


What Should I name My Blog?

I was trying to decide what to name the Corporate Blog I plan to write for my company. (Which has not launched yet and so I'm kind of practicing on my own here.) So I decided to survey my friends and they came back with some pretty funny suggestions for titles.

  • Snyder’s Snippets
  • Enterprise Social Media: Life in the trenches
  • Yeah, yeah, blog this... OMG...Social Media...LIC (from my boss)
  • Free Donuts!
  • Sourdough Rolls (from a jetlagged VP)
  • Karen's Wheelhouse The Snyd Truth
  • Nothing but the Poop! or the Poop Scoop!
  • Social Media Maven: See Me Naked click here.
  • Kareniki: Adventures in Social Media
  • Karenlicious
  • Karenpedia
  • karen.tv: Stories from the social media front line
  • Snyder Social Media Marvels & Tales

And then I asked our SEO Guru how I should figure out what keywords to focus on for my blog and he gave me some very sage advice:

"...just begin writing the content then see how it should be best grouped. For blogs the categorization is one of the most important parts of the SEO. You can always go back to past posts and retag or add tags as you begin to see themes emerge from your writing."
-- Rob Meusel, SEO Guru

So, maybe I'll actually succeed in writing a blog, with a little help from my friends!

Wednesday, May 21, 2008

The ROI of Internal Social Media

We are on a mission to "sell" social media internally.

I recently created a presentation about "The ROI of Internal Social Media" The information is based on a case study from Radford University entitled:

"The Relationship Between Social Capital, Transaction Costs, and Organizational Outcomes"

The reason I did the presentation was to help convince upper management of the value of a robust social network for internal use.

It's embarrassing how crappy the presentation looks. I keep meaning to learn how to do NICE presentations on our iMac, but the interface is so different than what I am used to. I haven't had the time to play with it.